Driven to be the absolute best in all of her endeavours, Sophie’s breadth of experience, combined with a tenacious desire to learn, grow and deliver, has been a proven recipe for success time and time again across a multitude of arenas and has led her to invest her time and energy in founding and directing the below brands.
Co Founder & Director
In June 2017, Sophie together with Melbourne business woman Leah Betts, launched a sleepwear & loungewear company CACHIA. Whilst Leah handles the manufacturing & distribution side of the business, Sophie has been able to successfully market the products to her 260,000+ followers. Together, they have found their niche market by designing a perfect mix of bold, prints & neutral staples - to cater for a variety of ages and sizes. CACHIA is now a renowned & go-to sleepwear label in Australia & expanding globally.
After being a client at BODA Hair Boutique for five years, Sophie signed on as an owner & director of BODA Moonee Ponds in 2021. Sophie brings a wealth of knowledge in both business management, company growth, branding & marketing expertise to the newly opened salon, whilst adding BODA Hair Boutique to her growing business portfolio.
Chief Executive Officer
Via her media company - SHAW MEDIA Pty Ltd - Sophie freelances as an ambassador & digital marketer for various brands via long term partnerships. With her focus shifting from volume sponsorships to longer term ambassador roles, Sophie has been able to secure multi-year contracts with various brands.
Sophie's services include, but are not limited to:
- Marketing Expert
- Business Strategy
- Brand Workshopping
- Key note / Guest Speaker
- Photoshoots / Videography
2022 will see SHAW MEDIA expand to an all-encompassing media production company specialising in the production of corporate videography & social media marketing. The team will help businesses produce films & marketing content with the aim of business growth via visual story telling.